The first major campaign I ever won, this was a chance for me to do something filmic and dust off the ol’ vocal chords. After doing alternate :30 and :15 second cutdowns, I was able to work on the directors :60 second cut which allowed the musical motifs to draw out longer.
A sparse composition that ebbs and flows, finally unleashing a full orchestral bellow. This piece creates a sense of space and tension, the sole person in the arena against the tension of the upcoming event.
Client : Samsung
Agency : Cheil Worldwide
Creative Director : Patrick Thiede
Production : Shortlist
Music Composition : Jack Matthias
Vocals : Jack Matthias
Sound Design : Alex Joseph